Social media optimisation is a combination of using the platforms of social media such as Facebook, Twitter and YouTube. These are used to develop a campaign to generate interest in your website and business through the social interactivity they offer. The newest social media network is Pinterest and this is just as valuable for your business promotion!

Over time your popularity increases giving you a substantial online community that you can access and where you can promote your products and services.

It’s a simple, free concept that should be utilised by all businesses. Here’s how to create a campaign.

      • Start with your main website – Fill it with good, useful content for our customers – easy to navigate and able to access all your social media outlets at the click of a button.
      • Then create a blog which is able to showcase your press releases or point people to them. The blog is a funnel to your website, it is updated regularly with interesting, relevant information and can be utilised by RSS.
      • Have a regular outlet for your press releases – this is not only your blog but a professional service.
      • Use the information you have written for your website as article fodder and post the information on article distribution sites to gain more leads and improve your credibility in your field.
      • Join the social networks that will benefit your business the most. Be selective in who you follow and keep the contact professional but friendly. Dedicate about 20 minutes a day to your social networks and automate as much as possible. This means linking your blog to your social media sites, then any information you write on your blog will be linked to on your social media sites at once!

Click here for a step-by-step guide to setting up a Twitter account

Click here for a step-by-step guide to setting up a Facebook page

Check out the Interesting Statistics

The rate of social media advertising is outgrowing all other media avenues. Consider this when marketing your business.

Facebook can be used as a highly effective business marketing tool. It’s great for marketing your products, recruiting and connecting with your customers.

People are using Twitter as an effective way to market and personalise their businesses. All size businesses can communicate quickly and easily to let the world know what they are doing in their business.

Virtual Product Launches

Virtual product launches are a cheaper and more effective way to get the word out about your new product or service without having to arrange an event at a venue.

The hype about the launch is generated through your social media platforms (Facebook, Twitter etc) before the actual date of the launch and you can even release ‘teaser’ video clips on YouTube to create more apprehension.

The launch is then done by invitation (virtual of course!) and a time announced to watch the launch ‘live’ via a webcast. Everything you would have done at an event can be done in the webcast but the great thing is many, many more people will be seeing it via your webcast. Another strong point is that the recording of the webcast can then be sent out via your emailing list and newsletter and people can watch it again or for those who missed it they can see it for the first time. You can promote your webcast through your social media outlets for weeks after the event and still create an ongoing buzz weeks after the actual launch.

Help with Social Media Automation

Here are some easy ways you can automate your Twitter account immediately so it works harder for you.

Twitter to your Facebook Profile Wall
Facebook have an app called Twitter, developed from and is the official app for the purpose of posting from Twitter to Facebook.
SNS Analytics is another service that offers the integration from Twitter to Facebook. SNS Analytics offers a complete media management solution and you can track your clicks from Facebook as a separate channel. Tracking separately lets you know your readership breakdown numbers. You can find out if your fans are reading more of your Twiiter or Facebook content.

Twitter to Facebook Page/Group Walls
SNS Analytics helps you manage and automate posts to your Facebook pages and groups and also to those you DON’T even own. This gives you a powerful marketing tool that can be utilised to target your competitors followers.

Twitter to your LinkedIn Group
LinkedIn allows you to publish your tweets or any other feed content to the LinkedIn Group News section. To setup, you can go to your LinkedIn Group, click the ‘News’ tab, and then click ‘Manage news feeds. Add the RSS feed of your Twitter account there. The RSS feed is available on the homepage of each Twitter account. For instance, to get the RSS feed of Twitter account Aussie Product Review you can go to and grab the link that says “RSS feed of AussieBusiness’ tweets”, which is found on the right menu or by clicking the RSS icon in the address bar at the top of the browser (look for the RSS icon (shown above) at the end of the browser’s URL field: you can click the blue icon in Safari, or the orange one or RSS button in Firefox.)

Twitter to your LinkedIn Profile
Log in to your LinkedIn account, then click on the ‘more’ option in the menu and then ‘Application Directory’ to preview the LinkedIn tweets application. Once you have setup Tweets, the application automatically grabs your tweets from Twitter and uploads them to your LinkedIn Profile.

Here are some Automating tools that might help you

HootSuite – Social Media Management for Business
Hootsuite will automate your tweets but it will also manage multiple social media accounts which is a great feature. You can create a dashboard that lets you monitor not only your Twitter accounts but your Facebook (this includes Facebook pages), LinkedIn, WordPress blog, MySpace and FourSquare accounts. This is so integrated that you can write one update that goes to any and all of those social media sources/pages.

MediaFunnel will put you firmly in control of your organisation’s Twitter and Facebook use. It will help you generate more consistent and relevant content for your audience by engaging more of your staff in the tweeting process. MediaFunnel supports multiple user types — administrators, publishers and contributors. Contributors’ tweets can originate from a Web client or a mobile device — these tweets are placed in a queue for editorial review by a publisher or an administrator.

SNS Analytics
Automate RSS/ATOM content to multiple Facebook and Twitter channels
Manage engagement and conversations on multiple social channels
Personalize and optimize your social strategies with campaigns
Track ROI of your social campaigns with real-time reports
Integrate your social media analytics with your existing web analytics

This website offers many free and premium services to help you manage your Twitter account. You can schedule tweets, send automatic messages to those who follow you and follow all your followers automatically just to name a few features.

TwitterFeed updates your social networks automatically every time you post a new entry on your blog. A great time saver and very practical and easy to use. posts from anywhere to anywhere! This is the ultimate and can be a time saver for those with many social network accounts. It also accepts SMS texts and e-mails for updating. This is an excellent service!

Social media gadgets that can help you with your campaign.

Check to see if your desired username or vanity URL is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with namechk.

TweetMeme Button
The Retweet button is for website and blog publishers that want to encourage their audience to retweet their content on twitter.
We have made our button really smart, with one simple piece of JavaScript we can give you up to date tweet counts and shorten your title and link for the retweets. Best of all it will work on any web page, anywhere!

Manage your Twitter account. Find out who is following you, who you are following or not following etc.

Use ManageFlitter to clean up and manage who you follow, find out who isn’t following you back and find out which inactive accounts you follow.

Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Social Mention
Social Mention is similar to Google Alerts but also provides a social ranking score based on the popularity for every search (i.e., how often the search term is mentioned, if the feedback is positive, neutral or negative).

Twitter Grader
Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded. Just enter your twitter username (password not needed) and you’ll get an instant grade and report. No muss, no fuss.

FaceBook Grader
Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers? Facebook Grader helps you measure the power and reach of your Facebook user account or business page.

Alerts Grader
A marketing tool that filters your Social Media (Google Alerts and Twitter Follower Notifications) using our proprietary grading system. You can then receive an immediate or daily notification showing only the items that matter.

Blog Grader Report
Blog Grader is an online tool and ranking system that measures the effectiveness of a blog, provides a diagnostic report and assigns a blog rank. The new tool employs a comprehensive ranking system that incorporates factors including your blog’s influence, reach, content volume and engagement in the blogosphere.


Here are some terrific books to help with your Social Media efforts

More on Social Media that might interest you

Social Media Checklist

Social Media Strategy Example

Your Small Business Growth with Social Media

How to Master Pinterest to Grow Your Business