We’ve gathered a selection of interesting business statistics for you to use in your blogs, press releases, newsletters or on your website. Check back regularly as we will be updating this page continuously. These figures are the latest available.

The Australian Bureau of Statistics (ABS) recently launched a new home for small business statistics on their website to assist you with starting or running a small business.

http://www.abs.gov.au/smallbusiness

  • There are over 2 million small businesses in Australia
  • 96% of these employ less than 20 people (this includes 1.2 million who do not employ any staff!)
  • 68% are run by males
  • 32% are run by females
  • The majority aged between 30 – 50 years (57%)
  • 50+ (34%)
  • Under 30 (9%)
  • Women own 585K of the 2 million small businesses in Australia
  • 46% of women run their business from home
  • Women setting up home businesses is the fastest growing segment
  • 94% of Australian businesses turn over less than 2 million dollars
  • There are over 780,000 home based businesses in Australia

Online Shopping Statistics

A recent report by the CCI at The Swinburne University of Technology resulted in some interesting statistics on Australian Internet users. “In 2007 we found 73% of Australians were using the internet. This grew to 81% in 2009, to 87% in 2011 and in 2013 it reached 91%. So internet shopping in this country is growing for two reasons – first because more people are using the internet, and second because more internet users are purchasing online. It is important to bear these two factors in mind when considering the growth in online activity.”

Other interesting statistics found from this survey included:

  • The proportion of internet users who shop online in Australia is very similar to comparable countries. Australia, New Zealand, Sweden and the UK have almost identical rates of online shopping at 85%, 86%, 85% and 87% respectively. This compares with 76% of Americans and 68% of Swiss.
  • While 87% of Aussies use the internet to compare prices, fewer than 13% use it to sell things regularly. Also 79% expressed a strong preference for buying goods from an Australian website.
  • Travel is an area where the internet plays a big role with 74 per cent of Australians making an online booking at least once a month, while 79% now pay their bills online. However one area of online activity that continues to languish is buying stocks and shares – only 8 per cent of people use the internet regularly.

Facebook

Australians lead the world in social media engagement, with the highest global average for monthly use engaging with social media, averaging over seven hours per month.

Social Media Statistics Australia – May 2016

1. Facebook – 15,000,000 users
2. YouTube – 14,300,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,800,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx
8. WhatsApp – 2,400,000 Active Australian Users
9. TripAdvisor – 2,300,000
10. Blogspot- 2,100,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users
12. Tinder – @2,000,000 Australian users
13. Yelp – 1,600,000
14. Flickr – 560,000
15. Pinterest – 300,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 17,000
21. Digg – 14,000
22. Delicious – 11,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).